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	<title>Comments for Your Privacy - Your Preferences</title>
	<atom:link href="http://www.listenstoyou.com/blog/?feed=comments-rss2" rel="self" type="application/rss+xml" />
	<link>http://www.listenstoyou.com/blog</link>
	<description>Other websites watch you, this one listens to you</description>
	<pubDate>Tue, 07 Sep 2010 02:48:42 +0000</pubDate>
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		<title>Comment on Ethics and Privacy in Social Media by MAURICE</title>
		<link>http://www.listenstoyou.com/blog/?p=25#comment-1134</link>
		<dc:creator>MAURICE</dc:creator>
		<pubDate>Thu, 15 Jul 2010 18:43:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.listenstoyou.com/blog/?p=25#comment-1134</guid>
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		<content:encoded><![CDATA[<p><strong><br />
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		<title>Comment on Technorati by PHILIP</title>
		<link>http://www.listenstoyou.com/blog/?p=30#comment-1133</link>
		<dc:creator>PHILIP</dc:creator>
		<pubDate>Wed, 30 Jun 2010 09:43:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.listenstoyou.com/blog/?p=30#comment-1133</guid>
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		<title>Comment on Data Privacy Day by Listens To You - Take control over the advertising you see on the &#8230; - attopbusiness</title>
		<link>http://www.listenstoyou.com/blog/?p=28#comment-1092</link>
		<dc:creator>Listens To You - Take control over the advertising you see on the &#8230; - attopbusiness</dc:creator>
		<pubDate>Wed, 28 Jan 2009 17:55:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.listenstoyou.com/blog/?p=28#comment-1092</guid>
		<description>[...] Today is Data Privacy Day. ListensToYou was founded not just to give an alternative to advertising based on data collected without user consent, but to participate in the awareness and discussion of data privacy. .. Read more [...]</description>
		<content:encoded><![CDATA[<p>[...] Today is Data Privacy Day. ListensToYou was founded not just to give an alternative to advertising based on data collected without user consent, but to participate in the awareness and discussion of data privacy. .. Read more [...]</p>
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		<title>Comment on NY Tech Meetup - Video Demo of ListensToYou by LTY - David</title>
		<link>http://www.listenstoyou.com/blog/?p=24#comment-114</link>
		<dc:creator>LTY - David</dc:creator>
		<pubDate>Fri, 17 Oct 2008 18:42:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.listenstoyou.com/blog/?p=24#comment-114</guid>
		<description>Thanks for all the comments.  

Michelle, you are correct - many websites have contracts to show a certain number of ad impressions for a brand to a defined market segment and they track those impressions very closely.  Our first option would be to work with smaller publishers and, therefore, probably avoid this type of commitment and yield management.  Then, as we integrate with larger publishers, we would want to be sold as PART of that guarantee and reach.  So, Toyota would be told that they would not have a wasted impression to a user who expressed disinterest using ListensToYou and would be given the option to reach some or all users who expressed interest in, say, trucks.  This will take some time and effort, for sure, to integrate into the ad-buying process, but we are trying to move in that direction!</description>
		<content:encoded><![CDATA[<p>Thanks for all the comments.  </p>
<p>Michelle, you are correct - many websites have contracts to show a certain number of ad impressions for a brand to a defined market segment and they track those impressions very closely.  Our first option would be to work with smaller publishers and, therefore, probably avoid this type of commitment and yield management.  Then, as we integrate with larger publishers, we would want to be sold as PART of that guarantee and reach.  So, Toyota would be told that they would not have a wasted impression to a user who expressed disinterest using ListensToYou and would be given the option to reach some or all users who expressed interest in, say, trucks.  This will take some time and effort, for sure, to integrate into the ad-buying process, but we are trying to move in that direction!</p>
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		<title>Comment on NY Tech Meetup - Video Demo of ListensToYou by Michelle Frenzel</title>
		<link>http://www.listenstoyou.com/blog/?p=24#comment-86</link>
		<dc:creator>Michelle Frenzel</dc:creator>
		<pubDate>Thu, 02 Oct 2008 15:56:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.listenstoyou.com/blog/?p=24#comment-86</guid>
		<description>Finally got a moment to view the Listens to You presentation.  Thanks for creating something that will reduce the number of NetFlix, Car Dealer, Movie/TV, Job Search Site, and other uninteresting ads I must look at on my Browser Homepage!  I would happily self-identify some of my interests and welcome targeted advertising that I control.  I'm surprised direct marketing hasn't already made this jump, but glad you guys are doing it.  One question, how would you handle the situation where a company, say Toyota, signs an advertising contract with another company, say Yahoo, to display ads to all Yahoo users?  In this scenario, say Toyota paid Yahoo based on an estimated exposure number and now some people, like me, will "opt-out" of receiving these ads through Yahoo in place of more targeted, self-identified ads.  Or is the pricing structure based on per-clicks now anyway so Yahoo isn't responsible for keeping track of estimated viewers?  Just curious...</description>
		<content:encoded><![CDATA[<p>Finally got a moment to view the Listens to You presentation.  Thanks for creating something that will reduce the number of NetFlix, Car Dealer, Movie/TV, Job Search Site, and other uninteresting ads I must look at on my Browser Homepage!  I would happily self-identify some of my interests and welcome targeted advertising that I control.  I&#8217;m surprised direct marketing hasn&#8217;t already made this jump, but glad you guys are doing it.  One question, how would you handle the situation where a company, say Toyota, signs an advertising contract with another company, say Yahoo, to display ads to all Yahoo users?  In this scenario, say Toyota paid Yahoo based on an estimated exposure number and now some people, like me, will &#8220;opt-out&#8221; of receiving these ads through Yahoo in place of more targeted, self-identified ads.  Or is the pricing structure based on per-clicks now anyway so Yahoo isn&#8217;t responsible for keeping track of estimated viewers?  Just curious&#8230;</p>
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		<title>Comment on NY Tech Meetup - Video Demo of ListensToYou by Matt</title>
		<link>http://www.listenstoyou.com/blog/?p=24#comment-65</link>
		<dc:creator>Matt</dc:creator>
		<pubDate>Tue, 09 Sep 2008 17:55:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.listenstoyou.com/blog/?p=24#comment-65</guid>
		<description>So I'm sold, how long before this rolls out?  I would love for someone like Gawker Media to implement this across all their various blog sites.</description>
		<content:encoded><![CDATA[<p>So I&#8217;m sold, how long before this rolls out?  I would love for someone like Gawker Media to implement this across all their various blog sites.</p>
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		<title>Comment on NY Tech Meetup - Video Demo of ListensToYou by Linda</title>
		<link>http://www.listenstoyou.com/blog/?p=24#comment-64</link>
		<dc:creator>Linda</dc:creator>
		<pubDate>Sun, 07 Sep 2008 23:29:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.listenstoyou.com/blog/?p=24#comment-64</guid>
		<description>An impressively innovative concept impeccably presented.</description>
		<content:encoded><![CDATA[<p>An impressively innovative concept impeccably presented.</p>
]]></content:encoded>
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	<item>
		<title>Comment on NY Tech Meetup - Video Demo of ListensToYou by Kelly</title>
		<link>http://www.listenstoyou.com/blog/?p=24#comment-59</link>
		<dc:creator>Kelly</dc:creator>
		<pubDate>Fri, 05 Sep 2008 17:22:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.listenstoyou.com/blog/?p=24#comment-59</guid>
		<description>Well done!</description>
		<content:encoded><![CDATA[<p>Well done!</p>
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