ListensToYou will be giving a product demo today at the NY Tech Meetup. We’ll get the chance to talk about our vision with about 400 members of one of New York’s most influential and informed technology and online business communities. We are very excited and I hope to be able to post pictures or a video of the demo soon. If I can’t get a video, I’ll make a YouTube version so everyone can watch a ListensToYou demo and I’ll invite comments on everything from my style and delivery to the product, vision and content.
We have been giving some though to what we want to present - what we want to put out there as our first impression - and several things occurred to us that we are really excited about:
1. The product: user-controlled marketing preferences. It just makes sense to have users participate, in an explicit way, in getting the services, products, offers and brand messages they want. We can’t believe that the current market does not even list “explicitly stated user marketing preferences” as a targeting option.
2. Value for websites and ad networks: more relevancy and better brand-building . Rather than having to force consumer preference on publishers or ad networks, they like ListensToYou. Having more reliable information gives them a chance to form relationships with brands (advertisers) and sell more valuable ads - all while improving their relationships with users.
3. Value for brands. Brands looking for two-way communication with potential customers really like ListensToYou. Plus, any brand can choose and advertise on 10 to 20 websites that consumers truly trust, but what about 1,000 or 10,000 websites? ListensToYou can serve as a way to identify sites that users trust; sites that listen to you, the user.
4. It is inevitable. One way or another, consumers are going to get control. Regulators will give it to them in a way that does not make sense for the user or the market, browser software will give it to them by helping them block ads or become “invisible” when they browse or some other control will be put into place. ListensToYou gives publishers, advertisers and users a way to not only respond to those moves, but also to lead the market and give everyone more of what they want.
