NY Tech Meetup - Video Demo of ListensToYou
On Tuesday, September 2nd, I had the opportunity to show off our site and service at the NY Tech Meetup. The crowd was great (and huge) and I really appreciate all of the work that goes into the events.
Thanks to Allen Stern of CenterNetworks for the video.
Take a look at the video, below, and let us know what you think.
September 5th, 2008 at 10:22 am
Well done!
September 7th, 2008 at 4:29 pm
An impressively innovative concept impeccably presented.
September 9th, 2008 at 10:55 am
So I’m sold, how long before this rolls out? I would love for someone like Gawker Media to implement this across all their various blog sites.
October 2nd, 2008 at 8:56 am
Finally got a moment to view the Listens to You presentation. Thanks for creating something that will reduce the number of NetFlix, Car Dealer, Movie/TV, Job Search Site, and other uninteresting ads I must look at on my Browser Homepage! I would happily self-identify some of my interests and welcome targeted advertising that I control. I’m surprised direct marketing hasn’t already made this jump, but glad you guys are doing it. One question, how would you handle the situation where a company, say Toyota, signs an advertising contract with another company, say Yahoo, to display ads to all Yahoo users? In this scenario, say Toyota paid Yahoo based on an estimated exposure number and now some people, like me, will “opt-out” of receiving these ads through Yahoo in place of more targeted, self-identified ads. Or is the pricing structure based on per-clicks now anyway so Yahoo isn’t responsible for keeping track of estimated viewers? Just curious…
October 17th, 2008 at 11:42 am
Thanks for all the comments.
Michelle, you are correct - many websites have contracts to show a certain number of ad impressions for a brand to a defined market segment and they track those impressions very closely. Our first option would be to work with smaller publishers and, therefore, probably avoid this type of commitment and yield management. Then, as we integrate with larger publishers, we would want to be sold as PART of that guarantee and reach. So, Toyota would be told that they would not have a wasted impression to a user who expressed disinterest using ListensToYou and would be given the option to reach some or all users who expressed interest in, say, trucks. This will take some time and effort, for sure, to integrate into the ad-buying process, but we are trying to move in that direction!