Where have you been?!?
A fair question. One of our friends posed this question over dinner a few weeks ago suspecting, correctly, that our lack of communication was because things ARE happening (rather than because things just aren’t happening). It is a difficult task to bring a new way to advertise into the market in a meaningful way. ListensToYou is a good idea and, if you read some of the posts on this blog, guest posts (post 1, post 2 and post 3), and posts by other sites, you can see the benefit to the entire advertising chain - beginning with the consumer/viewer.
Starting out - the first steps toward building it to its full potential - takes time. We have a lot of interested partners and each has helped us form and refine our product, which is what we have been doing: building and refining an implementable product. The good news is that we expect to exit closed beta this month or early next and we will launch with our first partner at the same time! We are excited about making ListensToYou a reality. There is still much more to be done to give users the control they want over online advertising, but we’re taking the first steps and we think you’ll like the results.
As always, please contact us with suggestions (I read all of these) or questions or submit a comment to our feedback posts to begin or add to a discussion about ListensToYou.